Behavioral Economics is the BEST Field of Economics

Behavioral economics shows us the quirks of our decisions. It also shows how a marathon is like buying a car. economics Heuristic Thinking and Limited Attention in the Car Market, American Economic Review (2012) 102(5), 2206-2236 Nicola Lacetera, Devin G. Pope, and Justin R. Sydnor Reference-Dependent Preferences: Evidence from Marathon Runners, Management Science (2017) 63(6), 1657-1672 Eric J. Allen, Patricia